Focus on leadership

The renowned GA ERVOOR! Business & Board Services guides leadership development, digital transformation and culture change in organizations. Innovative, goal-oriented and with a heart for HR and change.

GA ERVOOR! is a boutique consulting agency that was founded by Gerrien Anbeek with strategic partners from her Big4 consultancy network in 2005. We focus on organizations in the corporate and financial sector and help them to prepare for changes in the context of digital transformation, in a way that does justice to their organization. We ask questions such as: what is coming at you and how does that influence the mission, (HR) strategy, organizational culture and structure of your company? Which choices are central to digital transformation?

Digitization is different from digital transformation. The first is mainly about improving current technologies and processes, while the second is about building a competitive edge in the longer term. Organizations need to re-imagine not only how their business will adapt after a crisis, but also what they need to do to create value for their customers. Focus on leadership is instrumental to guide and accelerate transformation; an appropriate employee experience is distinctive in this regard. Our organizational development model helps clients redefine themselves to enable value creation, instead of asking executives and employees to work in new ways within the confines of the old business model. Focusing on leadership, being a role model as a leader and developing a learning culture gives organizations the necessary competitive advantage.

Helping organizations develop a vision, realize strategy execution and make a difference with a transformation of people and organization is our strength and niche. Customers choose us because we help them with a tailor-made approach to re-imagine their position, instead of focusing on digitizing what they already do.


Raising the value, flexibility and agility of our client with an innovative digital transformation approach and high performance team development.

Creating a brighter future in partnership with our customers by making potential and growth visible in the organization and giving substance to this with a distinctive leadership and organizational development approach.

- Sustainable digital transformation -

Agile and learning organisations

Leveraging organisations in realising their digital transformation ambitions is what GA ERVOOR stands for. How do you ensure stability in turbulent times? The pandemic has accelerated the pace of digital change, yet many of our customers are concerned that they are falling behind in making important choices that lead to digital transformation. The future belongs to agile, learning and cost-efficient organisations. Digitalisation and sustainability dominate the boardroom agenda. The corporate governance focus has thereby shifted from profit maximisation and shareholder value in the short term to value creation for multiple stakeholders in the long term. Performance management and measurable return are translated into sustainable employability solutions through an integrated approach to organisational development and HR. The result is an organisation that has undergone a sustainable change, in which it places the customer and employee 100% centrally throughout the customer and employee journey, is connected to a valuable network and regards digital as the norm.

We focus on connection and renewal in the growth of people and organisations. Connecting strategy and execution to transformation is our trademark, because we understand the intrinsic processes and people dynamics that influence transformation. We operate at the intersection of governance and leadership, HR and business. The book ‘Anyone can park a Tesla – Leadership in digital transformation’ gives substance to this approach with the unique organisational development concept with the leadership transformation cycle® and the hourglass model®. We have access to relevant academic and managerial networks on an (inter)national level to make our clients’ ambitions achievable and to realise impact in a distinctive and result-oriented way.




Innovation & co-creation


An agile organisation has the ability to be both stable and efficient, as well as dynamic and adaptive. The paradox in scaling up agility lies in introducing flexibility and stability simultaneously. In Operations, for example, you see this through the application of both agile working and LEAN process management. Appreciating this paradox is a vital ingredient for high performance. Changes in the direction or digitalisation of the organisation that occur as a result will lead to changes in mobility and a need for stronger leadership.

We help organisations to design stable structures and resilient processes as the ‘backbone’ for managing performance and increasing performance management en psocial presponsibility. At the same time, we help them to develop a governance with values-driven leadership, a flexible organisational culture and agile WoW, which is able to adapt quickly to new challenges and opportunities. It is about empowerment and risk control, value-oriented individuality and teamwork.

Outlook GA ERVOOR! broadcast De Nieuwe Economie, RTL Z

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To make good use of human capital, organizations are shifting their focus from norms to purpose and from hierarchy to more autonomy. This requires continuous coordination between vision and strategy and HR. It is scientifically substantiated that organizations do better with a professional policy in the field of binding, captivating and growth mindset. Unique and hard-to-imitate personal skills such as problem-solving, creativity and teamwork will become even more important in the future, as tasks that require cognitive intelligence are replaced by artificial intelligence. A shift from cognitive skills to personal qualities means that organizations will adapt how work is organized and what skills are needed. Engagement and attracting, retaining and training employees play a major role in this; strategic workforce planning and re-skilling map this out and anticipate gaps.

Our customers gain insight into the changing needs of their organization and employees throughout the entire employee journey. We support this with a digitized approach to talent acquisition – attracting the right employees, with the right competencies, at the right time – and the employee journey, which is supported by a competitive preboarding, onboarding and screening policy and HR. service model. In this way we help organizations to increase their impact and to realize their (digital) strategy. Our vision is explained below by Gerrien Anbeek in an interview with the professional journal PW. magazine.

Interview Gerrien Anbeek PW. Pro Insight Researchpaper: Is there sufficient attention for the employee experience within HR?

Management Retraite Santenay

Gerrien Anbeek and Cint Kortmann offer an innovative concept of management training and retreat in Santenay, Burgundy; the MANAGEMENT RETRAITE. Distinctive is the acquisition of knowledge on topics such as digital transformation, big data and robotics in an inspiring environment, combined with accelerated leadership development. But we do more: By underpinning results and insights about where the  organisation is going with smart tools and dashboards, instant value and competitive advantage is created. Leadership development goes deeper and team building and culture change are better anchored by a concrete spot on the horizon with data visualisation. Visits to leading and innovative winegrowers enhance the experience, and wine tastings provide the necessary joy de vivre

Get inspired and experience what we can do for you. Fancy a cup of coffee or a digital chat?