NON-EXECUTIVE DIRECTOR | ADVISORY | AUTHOR
- About Gerrien -
"Gerrien vitalizes people and brings calmness and direction to organizations in change."
The videos at the top of our pages share a common theme: “panta chorei” – everything flows. Movement implies purpose, with a clear origin and destination. This philosophy mirrors transformation itself – understanding why change is necessary and envisioning a better future.
For Gerrien, purpose is intrinsically linked to her calling: creating impact by transforming complex challenges into practical solutions. As a Commissioner and CEO, she brings over 25 years of experience leading enterprise-scale (digital) transformations with multicultural teams in complex global organizations. Through her roles as interim executive and advisor, Gerrien creates meaningful work environments, leveraging her expertise in operations, HR, change management, leadership, and digital transformation.
She enables C-suite clients in the corporate and financial sectors to realize their growth ambitions by reimagining their position and future, rather than merely perfecting and digitizing existing processes. Gerrien’s strength lies in developing people and organizations simultaneously and in harmony to create lasting value. Through her company GA ERVOOR, she serves prestigious clients including ABN Amro, Rabobank, ING Bank, APG, JDE Douwe Egberts, T-Mobile, CGI, and University of Amsterdam.
Her experience as a supervisory in various social institutions has cultivated a keen sense of social responsibility. She chairs the Innovation & Digitalization Committee and serves on the Remuneration Committee of the Examenkamer’s Supervisory Board, which independently oversees examination quality in the private sector. Additionally, she chairs the Audit Committee and School Fund at Marnix College. Gerrien also contributes as a member of the PE Committee at the Erasmus Governance Institute, Erasmus University, and the Members’ Council of VVAO, an association for women with higher education. In her non-executive roles, Gerrien specializes in the portfolios of HR, legal & governance matters, and organizational development, serving as the chair of the audit and remuneration committee.
With publications in renowned media such as FD and NRC, as well as her acclaimed book, she strengthens her position as an authority in her field. But she doesn’t stop at words—she translates her deep expertise in leadership, organizational culture, diversity, and equal pay into effective, tailor-made strategic solutions.
Gerrien holds a BSc in Personnel & Organization and graduated in General Social Sciences, specializing in Management and Policy Issues from Utrecht University. She completed her post-doctoral education as a legal mediator and ADR specialist at the University of Amsterdam and finished the Program for experienced Non-executive Board Members at Erasmus University.
- ABOUT GA ERVOOR! -
Making organizations more beautiful
This entails addressing the challenges the client’s organization will encounter in the coming years, including business model transitions, mergers, customer experience enhancements, and evolving work methodologies—all influenced by digital technologies. This may require adjustments in business operations, enterprise-scale program management, target operating models, or agile structures. Key growth themes such as mobility, long-term value creation, and decisiveness take center stage. Executive interim management, (HR) policy development, and workshops play a crucial role in bringing these themes to life.


Moving people forward
This is about recognizing people’s potential and leveraging it effectively while enhancing organizational sustainability from a value chain perspective. The client’s organization prioritizes both customers and employees throughout their entire journey, fostering strong connections within a valuable network. We fuel real, sustainable growth for our clients by shaping a strong organizational culture, empowering leadership, and fostering an engaged workforce. These three pillars are the foundation of any successful digital transformation—discover why they matter and how we make it happen under Services.
- Services -
GA ERVOOR's expertises
HR Strategy & Advisory
Investing in people and fostering a high-performance culture yields greater returns than any other investment.

Attract & Retain
Aligning HR strategy with the organization's strategic vision and the evolving future of work fosters long-term value creation and a unique competitive edge.
Organizational Development
Sometimes, the entire management team, from team leaders to executives, needs to take action. However, most organizations can’t do it on their own.

Prepare & Perform
Digital Transformation 2.0 focuses on transformation and sustainable employability by leveraging strengths rather than investing in difficult-to-develop weaknesses.
Leadership Coaching & Mediation
Leadership is too crucial to be left to chance when it comes to development.

Motivate & Inspire
Strengthening leadership and developing high-performance teams create stability and direction in a dynamic environment, enhancing the organization's ability to adapt and evolve.
Governance & Board Advisory
Value-based oversight fosters a professional and diverse interaction within board dynamics and governance.

Diversity & Deep Expertise
Shifting from 'command and control' to 'inspiration and monitoring,' with a focus on vision development to create long-term value for customers, employees, and stakeholders.

- BIOGRAPHY -
Innovative author
Gerrien’s book Een Tesla inparkeren kan iedereen – Leadership in Digital Transformation is about how you can future-proof yourself in a digital way and how you need to behave as a leader. She expresses her vision on the basis of a scientific literature research, experiences with customers and an original transformation concept that has been registered with the Benelux Office for Intellectual Property. Gerrien knows how to explain complicated digital matter in a clear way and how translate it into applicable solutions.
She publishes opinion pieces and articles in trade media and national newspapers such as the FD, on topics such as leadership, bonus and reward, employee experience, trends on the labor market and the future of work.

- PUBLISHER EQUUS -
The Book: "Een Tesla inparkeren kan iedereen"
If leadership is the key to successful digital transformation, why do so many efforts fall short? And as a manager or professional, how can you take control of your role and career in this rapidly evolving landscape?
Digital transformation isn’t just about technology—it’s about reshaping business models and ways of working to thrive in a digital-first world. This book equips leaders with the insights and tools they need to navigate change, inspire their teams, and drive lasting success. Ready to future-proof your leadership? Let’s get started!

News
Gerrien Anbeek is co-author of the book “The Entrepreneurial Alphabet”.
Gerrien Anbeek is co-author of the Communication and Leadership chapters of The Entrepreneurial Alphabet Entrepreneurship is a profession. Because the book “The Entrepreneur Alphabet” has
Publisher EQuus presents: Anyone can park a Tesla – Gerrien Anbeek
Festive book launch “Anyone can park a Tesla” in the Mirror Room of the Amstel Hotel. 28 August is the grand launch of “Anyone can
The full interview appeared 10 September 2021 digitally and in print in NRC Handelsblad.
The complete interview with Gerrien Anbeek about leading during corona appeared digitally and in print in NRC Handelsblad on 10 September 2021. Gerrien Anbeek (54)
"Gerrien is a very pleasant coach. She knows how to pinpoint all the problems and can also push through opposition. She knows how to stimulate someone to look at things differently.

“Gerrien has an open attitude that comforts you right from the start. Her analytical/observer skills are highly developed and add to the coaching experience to provide very focused insights. Good listener, but also has a clear way of expressing and recommending. Furthermore she brings coaching towards a direct and practical advice that helps to take the next steps forward”

"I have come to know Gerrien as a candid, approachable professional who is easy to get along with and blessed with a keen eye for talent. As a talent manager, she understood me in no time. She held up a mirror to me, helped me look for my passions (in the short and long term), served as a sparring partner in exploring the possibilities and finally tapped into her network to help me successfully take the next step."

"Gerrien Anbeek has performed her duties for Rabobank Haarlem and Environs
Gerrien Anbeek has performed the work related to her position with complete dedication and expertise. In doing so, she has contributed to the organisation and the developments within it of Rabobank Haarlem and Environs".

“Gerrien was a very well performing senior interim management development manager within ING/Nationale-Nederlanden. I can recommend her because of her influencing power at top level, her personal contact skills and her drive to get results. It’s worthwile taking her into account for future cooperation.”

“I know Gerrien as a very warm person, a consultant with great management skills and clear vision on people management. I absolutely recommend Gerrien as a consultant to every company that wants to improve their people management in order to achieve their goals.”
