GERRIEN ANBEEK

NON-EXECUTIVE DIRECTOR | ADVISORY | AUTHOR

- About Gerrien -

"Gerrien vitalizes people and brings calmness and direction to organizations in change."

The videos at the top of our pages share a common theme: “panta chorei” – everything flows. Movement implies purpose, with a clear origin and destination. This philosophy mirrors transformation itself – understanding why change is necessary and envisioning a better future and creating impact by transforming complex challenges into feasible solutions. 

Gerrien began her career as a trainee at Rabobank and later served as Global Director of Program & Change Management at KPMG Consulting. She spent nearly four years working abroad as an expat in Washington D.C., New York, and London. Subsequently, she worked at EY’s headquarters as an Associate Director. Gerrien brings over 25 years of experience and possesses a comprehensive background in business management, leading large-scale (digital) transformations within complex, international organizations. She has extensive expertise in operational effectiveness, HR, change and program management, leadership, cultural change, and digital transformation, successfully collaborating with multicultural teams.

She enables C-suite clients in the corporate and financial sectors to realize their growth ambitions by reimagining their position and future, rather than merely perfecting and digitizing existing processes. Gerrien’s strength lies in developing people and organizations simultaneously and in harmony to create lasting value. Through her company GA ERVOOR, she serves prestigious clients including ABN Amro, Rabobank, ING Bank, APG, JDE Douwe Egberts, T-Mobile, CGI, and University of Amsterdam.

Her experience as a non-executieve director in various social institutions has cultivated a keen sense of social responsibility. She chairs the Innovation & Digitalization Committee and serves on the Remuneration Committee of the Examenkamer’s Supervisory Board, which independently oversees examination quality in the private sector. Additionally, she chairs the Audit Committee and School Fund at Marnix College. Gerrien also contributes as a member of the PE Committee at the Erasmus Governance Institute, Erasmus University, member of the Financial Advisory Committee of the National Board VVAO, and member of the Members’ Council VVAO, the association for women with an academic education. In her non-executive roles, Gerrien specializes in the portfolios of HR, legal & governance matters, and organizational development, serving as the chair of the audit and remuneration committee.

With publications in renowned media such as FD and NRC, as well as her acclaimed book, she strengthens her position as an authority in her field. But she doesn’t stop at words—she translates her deep expertise in leadership, organizational culture, diversity, and equal pay into effective, tailor-made strategic solutions.

Gerrien holds a BSc in Personnel & Organization and graduated with a MSc in General Social Sciences, specializing in Management and Organisation from Utrecht University. She completed her post-academic education as a legal mediator and ADR specialist at the University of Amsterdam and finished the post-academic Program for experienced Non-executive Board Members at Erasmus University.

 

- ABOUT GA ERVOOR! -

Making organizations more beautiful

This entails addressing the challenges the client’s organization will encounter in the coming years, including business model transitions, mergers, customer experience enhancements, and evolving work methodologies—all influenced by digital technologies. This may require adjustments in business operations, enterprise-scale program management, target operating models, or agile structures. Key growth themes such as mobility, long-term value creation, and decisiveness take center stage. Executive interim management, (HR) policy development, and workshops play a crucial role in bringing these themes to life.

Moving people forward

This is about recognizing people’s potential and leveraging it effectively while enhancing organizational sustainability from a value chain perspective. The client’s organization prioritizes both customers and employees throughout their entire journey, fostering strong connections within a valuable network. We fuel real, sustainable growth for our clients by shaping a strong organizational culture, empowering leadership, and fostering an engaged workforce. These three pillars are the foundation of any successful digital transformation—discover why they matter and how we make it happen under Services.

- Services -

GA ERVOOR's expertises

HR Strategy & Advisory

Investing in people and fostering a high-performance culture yields greater returns than any other investment.

Attract & Retain

Aligning HR strategy with the organization's strategic vision and the evolving future of work fosters long-term value creation and a unique competitive edge.

Organizational Development

Sometimes, the entire management team, from team leaders to executives, needs to take action. However, most organizations can’t do it on their own.

Prepare & Perform

Digital Transformation 2.0 focuses on transformation and sustainable employability by leveraging strengths rather than investing in difficult-to-develop weaknesses.

Leadership Coaching & Mediation

Leadership is too crucial to be left to chance when it comes to development.

 

 

Motivate & Inspire

Strengthening leadership and developing high-performance teams create stability and direction in a dynamic environment, enhancing the organization's ability to adapt and evolve.

Governance & Board Advisory

Value-based oversight fosters a professional and diverse interaction within board dynamics and governance.

Diversity & Deep Expertise

Shifting from 'command and control' to 'inspiration and monitoring,' with a focus on vision development to create long-term value for customers, employees, and stakeholders.

Portfolio

- BIOGRAPHY -

Innovative author

Gerrien’s book  Een Tesla inparkeren kan iedereen – Leadership in Digital Transformation is about how you can  future-proof yourself in a digital way and how you need to behave as a leader. She expresses her vision on the basis of a scientific literature research, experiences with customers and an original transformation concept that has been registered with the Benelux Office for Intellectual Property. Gerrien knows how to explain complicated digital matter in a clear way and how translate it into applicable solutions.

She publishes opinion pieces and articles in trade media and national newspapers such as the FD, on topics such as leadership, bonus and reward, employee experience, trends on the labor market and the future of work.

- PUBLISHER EQUUS -

The Book: "Een Tesla inparkeren kan iedereen"

If leadership is the key to successful digital transformation, why do so many efforts fall short? And as a manager or professional, how can you take control of your role and career in this rapidly evolving landscape?

Digital transformation isn’t just about technology—it’s about reshaping business models and ways of working to thrive in a digital-first world. This book equips leaders with the insights and tools they need to navigate change, inspire their teams, and drive lasting success. Ready to future-proof your leadership? Let’s get started!

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