- About Gerrien -

"Gerrien vitalizes people and brings calm and direction to organizations in change."

The videos at the top of the web pages have one thing in common and that is movement; come in motion. Movement involves a clear goal, a purpose, with a certain origin and destination – from beginning to end. As such, successful transformation is made possible by simultaneously increasing agility of organizations and facilitating people’s movement.

For Gerrien, her purpose is linked to a vocation: meaningful work, lifelong learning and broad welfare for everyone. She is a non-executive director and major shareholder (DGA) of GA ERVOOR Business & Board Services, which provides services in the field of leadership, HR and organizational development.

As an executive (a.i.) and advisory with more than 25 years of experience with international complex change, Gerrien gives substance to the cause meaningful work for everyone. Gerrien helps realize clients’ growth ambitions and reimagine their position, instead of focusing on perfecting and digitizing what they already do. Developing people and organizations cohesively to add value is her strength.

Lifelong learning reflects a cause that Gerrien deeply cares for. For example as a non-executive board member and member of the remuneration committee of Examenkamer, which independently guarantees the quality of examinations as a supervisory for every private sector and industry. She is also a member of the supervisory board, member of the audit committee and chair of the Schoolfonds of Marnix College. Furthermore, she is a member of the PE committee of the Erasmus Governance Institute, Erasmus University. Gerrien specializes in HR, organizational development, legal and governance.

With her lectures and workshops, Gerrien addresses the cause of broad welfare for everyone and discusses current trends in organizations and society. She speaks about themes such as leadership, organizational culture, digital transformation, trends in the labor market and the future of work. Diversity & inclusion and equal pay are also part of her repertoire. In a business context she provides customized business solutions, and development through design thinking workshops, leadership and team building. 

Gerrien has earned her BSc. Human Resources at Hogeschool Utrecht and graduated with a MSc. in Interdisciplinary Social Sciences, specializing in Management & Organisations, at Utrecht University. She completed the post academic courses legal mediaton and ADR at the University of Amsterdam and the Program for Experienced Non-Executive Directors at Erasmus University.


Making organizations more beautiful

This involves contributing to the challenges that organizations and leadership face in the coming years, such as the transition to a different business model, customer experience or way of working involving digital technologies. An adapted organizational culture, agile structure and operating model and HR strategy are required for this. Growth themes such as mobility, long-term value creation and decisiveness are central. Interim management, (HR) policy development and workshops contribute to translating the themes into applicable solutions.

Moving people forward

This is about making the potential of people visible, and deploying them in a way that contributes to their development, and making organizations more sustainable from a value chain perspective. The organization puts the customer and employee 100% central throughout the customer and employee journey and is connected to a valuable network. We have the knowledge, expertise, and experience in order to make sustainable growth possible for our clients, with a systematic organizational development and leadership development approach.

- Services -

GA ERVOOR's expertises

HR Strategy & Advisory

More than other investments
the investment in people and a high performance culture is high yield.

Retain & Engage

Aligning HR strategy with impact with the future of work and the strategic perspective of the organization ensures long-term value creation and distinctiveness.

Organizational Development

Sometimes the entire management needs to make a move, from team leader to the top. Most organizations can’t do it alone.

Organize & Perform

Digital Transformation 2.0 works on transformation and sustainable employability. Capitalizing on strengths rather than investing in hard-to-develop weaknesses.

Leadership Coaching & Mediation

The role of leadership is too important to leave its development to chance.

Motivate & Inspire

Strengthening leadership and building high performance teams provides direction and calm in a changing environment. The organization's power to change is thus strengthened.

Governance & Board Advisory

Value-based oversight provides a professional and diverse interplay in board dynamics and governance.

Diversity & Expertise

From 'command and control' to 'inspiration and monitoring'. Vision development on creating long-term value for customers, employees and stakeholders is the basis for this.



Innovative author

Gerrien’s book  Een Tesla inparkeren kan iedereen – Leadership in Digital Transformation is about how you can  future-proof yourself in a digital way and how you need to behave as a leader. She expresses her vision on the basis of a scientific literature research, experiences with customers and an original transformation concept that has been registered with the Benelux Office for Intellectual Property. Gerrien knows how to explain complicated digital matter in a clear way and how translate it into applicable solutions.

She publishes opinion pieces and articles in trade media and national newspapers such as the FD, on topics such as leadership, bonus and reward, employee experience, trends on the labor market and the future of work.

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The Book: "Een Tesla inparkeren kan iedereen"

If leadership is so crucial to the success of a digital transformation, why aren’t many more transformations successful? How do you as a manager and professional take charge of your job and your career? Digital transformation is the transition to a different business model or integrated way of organising, in which digital technologies play a dominant role. This book is about how to be future-proof in a digital way and how you behave in this as a leader. It offers tools for leaders to get started themselves, resulting in successful teams and organisations.


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